Brides – The JOYful ALTERnative

It’s no secret – sweets are my ultimate weakness!

When it comes to adorable, Macarons take the cake (*sweet pun intended).

I discovered JOY Macarons a long time ago while walking down Greenville Ave.

Obviously, pistachio is my favorite flavor! A hit of sweetness, goes perfectly with a cup of coffee or tea!

Nothing I enjoy more than ending a work day with a book and some macarons – did I mention they have ice cream macaron sandwiches – ” Mac Sammies” !? Yes, I said macaron ice cream sandwich.

After trying almost every flavor – I instantly thought – “How cute would these Mac Towers be at a wedding? ” I quickly started recommending JOY to my brides when the topic of wedding desserts came up!

Macaron Towers are becoming extremely more popular and appealing to brides.

Why go with a Macaron Tower instead of a traditional wedding cake?

– Way more unique

– easy for guests to grab and go

– Far less waste – wasting cake/sweets is tragic.

– custom flavors, designs & packaging to suit the wedding’s needs

– great guest gifts

– super precious looking

– cost-effective

– gluten-free! Accommodate guests with dietary restrictions

I got a chance to chat with the team over at JOY Macarons…

1) What’s your position at JOY and how did you get into the business?

I am the Owner/Creator of JOY Macarons. I dabbled in many potential business ideas before settling on baking and macarons. My first love was paper and I tried my hand at letterpress and bookmaking before realizing how much I loved to bake (side note: I have always enjoyed baking, but even more, I have always loved to eat sweets!). I started making macarons and got a great response when sharing them with friends and family. They are so beautiful to look at and provide an endless range of flavor possibilities. I thought I could create an interesting retail experience by focusing exclusively on macarons and offering lots of different flavors in a fun environment.

2) What’s your favorite thing about being a member of the JOY team?

I truly love every part of my job. Working in the kitchen is my passion, but I have enjoyed every moment of meeting our customers, collaborating with other amazing small business owners and hiring a team that is hard-working and dedicated to our vision.

3) Is there a book or quote that keeps you motivated on a daily basis?

There are so many wonderful books and quotes out there! I always tell myself that mistakes are necessary for growth. This is my favorite way to look at my business.

4) Why would you recommend Joy Macarons to brides instead of a traditional cake?

Macarons are a unique, beautiful alternative to a traditional cake. Couples can easily customize their colors and flavors to coordinate with their wedding. In addition, macarons towers make it easy for your guest to grab a sweet bite at their leisure or small macaron boxes can be given as party favors. All of our macarons are gluten-free, which makes it a great alternative for those with allergies as well.

5) What are some of your personal favorite flavors? Do you have any that you hope become future flavors?

My favorite flavors are Violet and Black Currant, Pistachio and Cookie Dough. We are always working on fun flavors of the month, but I personally love anything with marshmallow fluff in it as well!